‘Our Focus Is On Tier-III And -IV Cities’

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George Zhu, global president of China’s Transsion Holdings, talks to BW Businessworld’s Haider Ali Khan, about his new venture in India and on delivering low-cost mobile phones.

What brings Transsion Holdings to India?
We aspire to be the market leader in emerging countries like India. We started the mobile industry from Europe and America, and moved to Japan, Korea and China. Now it’s blooming in the Indian and African markets; we are here to provide value formoney to the Indian consumers.

What is the global footprint of Transsion Holdings?
We cover more than 40 countries across the world, and last year, we sold around 60 million units, and this year, we are expecting to sell 85 million units. Our majority sales come from Africa.