Airtel has announced a new partnership with itel to expand its budget friendly 4G smartphone offerings. The partnership is part of Airtel’s ‘Mera Pehla Smartphone’ initiative wherein it has also partnered with Karbonn, Celkon and Intel to offer affordable 4G smartphones.
As part of the initiative, customers buying itel smartphones on Airtel network will get cashback of Rs 1,500. The cashback offer is only applicable on itel A40 4G and itel A41 smartphones. With the cashback, both companies aim to bring down the effective price of the smartphone, and thus reduce the entry barrier for first-time smartphone buyers.