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Why offline is still the key for mobile phone brands eyeing for success in the Indian market

India is fast emerging as a tech-enabled nation in the global landscape with unprecedented activity in the digital realm. But as the nation continues to move towards a digital-first approach for everything from social network to shopping and from banking services to information seeking, is it safe to say that the online medium offers better …

How Marketing can Help Brands Tap the Massive Rural Opportunity

How Marketing can Help Brands Tap the Massive Rural Opportunity

Despite housing close to 70% of the country’s population, rural markets in India have been by and large neglected by businesses in favour of urban geographies. Even mainstream business enterprises, despite their abundant resources, have made limited inroads into this vast market. Factors such as a lack of services, infrastructure, and essential facilities such as …

The Viral Factor: How social media marketing is becoming essential to target mobile-first consumer

The Viral Factor: How social media marketing is becoming essential to target mobile-first consumer

The situation today, however, is vastly different, thanks to the emergence of several popular social media platforms. By providing users with an outlet to communicate and engage with their peers in a novel manner, these platforms have flipped the concept of social interactions on its head. But why is social media increasingly being considered as …

From Globalisation to Localisation: The Need for Evolution in Marketing Strategies.

From Globalisation to Localisation: The Need for Evolution in Marketing Strategies.

In a recent IBEF report, India was ranked second in the global consumer confidence index in the quarter ending in June 2016, only marginally behind Philippines in the pole position. The report went on to predict that consumer spending in the country will increase to $3.6 trillion by 2020, as the country’s share of global …

Top 5 marketing techniques that can assist emerging tech brands in India

Top 5 marketing techniques that can assist emerging tech brands in India

Technology, today, has a lot in common in the air that we breathe in, be it in terms of its ubiquity or necessity. In fact, many people, if given a choice, would prefer to give up their supply of oxygen than have their digital devices and internet connectivity taken away. This light-hearted example underlines perfectly …

Empowerment of Technology for Digital India

Empowerment of Technology for Digital India

The fact that technology is fast becoming an integral part and parcel of our daily lives is irrefutable. Everywhere we turn, we are surrounded by digital devices – smartphones, tablets, laptops and computers – in an increasingly digital-first world. This growing adoption of digital devices and enhanced Internet connectivity has today led India to be …

‘Tech’ me to the future

‘Tech’ me to the future

Had science fiction writers such as Jules Verne or Philip K. Dick been born today, they would have had a hard time making their living due to the rapid advancements in the areas of science and technology. We are fast moving into an era where co-existence with virtual reality will become integral to the way …

Hyper local and retail way to go

Hyper local and retail way to go

What tech-savvy India wants: How consumers are getting smarter about their smartphone purchase Buying a smartphone, a few years back, was a time-consuming experience. One often ended up skimming through the newspapers, hoping to come across ads from retail outlets with attractive discounts on new mobile phones, or visiting multiple shops and outlets to check …